March 2012

Tips To Building Online Traffic To Your Offer

By Peter Day, on March 19th, 2012

The most important thing you need to build online traffic and get more sales in whatever business you are doing, is traffic sources.

Once you understand the concept of “traffic sources”, you will begin to see that the traffic game is not so difficult after all.

So before I just into any specifics about building online traffic, you must first know this:

Online Traffic Comes From Websites That Already Have Traffic.

For example,

Google

Yahoo

YouTube

Facebook

Twitter

MySpace

In a sense, we are always “stealing traffic”. There is no such thing as really “creating traffic out of thin air”. Online traffic comes from a variety of sources, free and paid that already have the type of consumer that you are looking for.

For example, if you are using Search Engine Optimization to build your online traffic, you need to ask yourself, “what are my consumers searching for on Google?”

“What are my target buyers actually looking for?”

If You Are Able To Understand How Your Online Traffic “Behaves”, You Will Be Able To Increase Sales Dramatically.

For example,

I do a lot of Facebook advertising.

Now on Facebook, this kind of traffic “behaves”, a lot differently than Google online traffic.

Facebook consumers are not really in the “consumption mode”. They are browsing around, checking out each others pictures and sharing laughs, so when you are marketing on a traffic source such as Facebook, it is important to understand the buyer.

Understand the market.

What type of ad is a Facebook buyer most likely to click?

They are probably most likely to click on an ad that has more of a “pop media” kind of look/feel.

Something, awkward, some alarming, something that relates to them.

A lot of times I start my facebook ads with “Don’t Take My Word For It”.

It kind of just catches them off guard and focuses their attention on the add.

Another thing you can do with this type of traffic is include pictures and things that relate very closely to them.

For example, if you are targeting internet marketing fan, you could use a title like , “The internet swallowed me”

Or just something rediculous that catches their attention.

Online Traffic Sources That Work

Here are some online traffic sources that work well:

YouTube – Free

Google – Free

Google Ads (on the right and top) – Paid

Facebook – Paid

Yahoo PPC – Paid

Bing PPC – Paid

Banner Ads – Paid

Email List Swaps – Paid

Newsletter Solo Ads – Paid

Emailing Marketing – Paid

Buying and Contacting Lists – Paid.

There are many online traffic sources but whenever you choose an online traffic source, ask yourself the question, “How does this traffic source behave?”

Do You Need More Online Traffic Fast?

Check this out:

These 3 Marketing Tricks Brought In Over $4,000,000 In Sales In 4 Months (No I’m Not Kidding)

Online Traffic

Peter Day

(203) 524-8870

peterday3640@yahoo.com

Let’s connect on Facebook! ——> http://www.facebook.com/peterday448

To connect on Twitter ——> http://twitter.com/peterday448

Online Traffic

Continue reading Tips To Building Online Traffic To Your Offer

Landing Page Optimization And Increasing Front-End Conversions

By Peter Day, on March 19th, 2012

I wanted to get a blog post out today that talks about landing page optimization and increasing conversions on the front-end.

There are many ways to increase conversions (and sales) but two of the most popular and most effective ways are by increasing your landing page optimization and driving more traffic.

I will start the post with the latter, and then end the post with some specific landing page optimization tips. I will also share some systems and tools I am using to build my front-end customer base and get lead captures (that convert 35%+).

Landing Page Optimization CAN Be Solved By Just Driving More Traffic

I know this is stating the obvious, but “landing page optimization” can become a non-issue if you are able to drive more traffic to the capture page. If you are using free traffic such as blogging, SEO, YouTube, Yahoo, Google etc and you feel like your lead capture page and sales system is not getting you the amount of sales/leads as you like it is best to implement BOTH of these options:

#1 - Immediately work to start driving more traffic to the lead capture source

and

#2 – Begin working on landing page optimization

(If it is easier, I can refer you to some of the generic lead captures that I use that have been pretty successful).

Click Here to view the front-end sales system that I currently use. (Great system to build a front-end customer base for selling any products to).

Landing Page Optimization Needs To Be A Combination Of Both The Above

Many times people will work so hard on getting the capture page good and “perfecting” their landing page optimization but then only increase their conversion and lead-flow by 10% or so.

If you are driving thousands of visitors to your website, this change can be a big deal but if you are just getting started and do not have that type of initial traffic yet, I highly recommend focusing 90% on the traffic increase and 10% on the funnel/ Landing Page Optimization.

These principles can apply to any business.

Let’s say you are in a network marketing business and you want to get more prospects to your sales presentation…

What I mean by the statement above is, instead of spending so much time tweaking, testing and doing little things to increase the “landing page optimization” or the amount of people that end up opting in to view your offer, you are going to get better and faster results by focusing on just getting more people to the offer.

Here Are Some Tips To Increase Front-End Conversions And Landing Page Optimization

#1 – If you are using a lead capture page, experiment asking for both their name and email and ONLY email.

I found that I personally get much more leads when I only ask for the email address.

Many times, when working on your landing page optimization, it is not necessary for you to ask for the name and it is a lot faster and easier for the prospect to just “plop” in their email.

#2 – Split Test the headline

The headline is the most important part of your landing page optimization and front-end offer. I suggest using the same body and email box on your capture forms but test different headlines.

Use headlines that “break state”.

What I mean by “break state”, is that they literally “break the state” of your target audience.

Headlines like:

WARNING: These 3 tips might make you broke!

How a 27 year old drop-out earned his first $2,467 in one day.

When you are writing headlines make sure that they are very SPECIFIC.

These Landing Page Optimization Tips Are Relevant To All Forms Of Marketing

For all of you bloggers out there, internet marketers, network marketers, affiliate marketers, these techniques can apply to a lot more than just landing page optimization and capture leads.

We covered two techniques here to writting good sales copy:

#1 – Breaking State

#2 – Being Specific In Your Headlines

Be specific in age, in amounts, in descriptions.

Your sales copy and writing also wants to elicit emotions and even have them look twice.

Leave your comments below if your learned something here and these tips help.

Check this out:

These 3 Marketing Tricks Brought In Over $4,000,000 In Sales In 4 Months (No I’m Not Kidding)

Landing Page Optimization

Peter Day

(203) 524-8870

peterday3640@yahoo.com

Let’s connect on Facebook! ——> http://www.facebook.com/peterday448

To connect on Twitter ——> http://twitter.com/peterday448

Continue reading Landing Page Optimization And Increasing Front-End Conversions

Affiliate Marketing Business - Supercharging Your Success

By Peter Day, on March 13th, 2012

Affiliate Marketing Business – Are looking to get into an affiliate marketing business? Or do you want to increase your current results in your affiliate marketing business? This post is dedicated to the top affiliate marketing strategies. You are going to hear this a lot in the affiliate marketing industry, “The money is in your list”, “Build [...]

Continue reading Affiliate Marketing Business – Supercharging Your Success

How To Generate 72 Leads/ Day

By Peter Day, on March 12th, 2012

Today is a very exciting day because yesterday I generated 72 leads/day for the first time.

Now… the background behind the story is this:

– 1 month ago (February 5th) I was only generating about 12 leads per day.

As usual, I decided it was time to re-evaluate, re-assess, scale up and SET those goals for the upcoming month.

My #1 goal was lead generation. I knew that if I was able to just simply increase the number of leads I was getting on a daily basis, nothing else really mattered.

I would be able to get more sales, recruit more people, give more webinars, train more teammates and quite frankly just make more money.

When I looked at the numbers and what was possible, I decided that it would be pretty reasonable to set a goal of 20 leads/day.

(This was in February so it was a 30 day goal).

My goal was to simply increase my daily lead flow from 12 leads per day to 20 leads per day.

Not too bad right?

The Magic Of Setting Goals

What ended up happening was magical.

I used Zig Ziglar’s process of setting goals to:

#1 – Write a list of “everything I wanted”

#2 – Narrow that list down to just 4 main goals

#3 – Put a date on the meeting of those goals

#4 – Write down the obstacles, habits and challenges that I needed to overcome

#5 – Write down the skills and knowledge necessary to reach those goals

#6 – Write down the people I needed to work with to reach the goals

#7 – Write down the plan of action necessary to reach the goals

And finally,

#8 TAKE ACTION

Well, I got to work.

30 Days Later Here Were The Results:

72 Leads In 1 Day

#1 MyLeadSystemPro Leader Boards (Total Leads)

Exponential Growth

Here Are A Few Tips To Increase Your Daily Lead Flow

Increasing your daily lead flow consists of a few key factors:

– Motivation

– Knowledge

– Skills

– Money (To invest in your marketing)

and a massive plan of action.

Lead Generation Tip #1 – Blog Daily

Blogging has definitely been a big part of my daily lead generation. For the past 14 months I have been blogging daily.

The more you are able to get your content plastered all over the web, the much greater your chance for leads and sales is going to be.

Lead Generation Tip #2 – Don’t Be Afraid To Spend Money

Yes, I spent a good amount of money to generate 72 leads/day but it works out every time because I always more than DOUBLE the amount that I spend.

For example, if I spend $500 on paid marketing, I know that based on the different products I have to sell etc, that I would be able to net at least $1,500 back at the end of the campaign.

That makes it so that the leads are FREE and you just got an extra $1,000 bucks for basically no work.

The key is to have a very good (and also fairly priced) offer that you can promote to your leads so that you have the ability to earn much more than you are spending in advertising.

Lead Generation Tip #3 – Give Facebook PPC A Go

Some people are scared of pay-per-click.

I love pay-per-click.

Because I know that if I spend $500 and generate 500 leads, all it takes is 1 sale to earn all of my money back.

(Yes, I sell $500 products).

*It is almost impossible to generate 500 leads without getting 1 sale so this technique works very well for me.